When you want to focus your sales efforts and motivate your salespeople, Sales OKRs are a great way to do this. With the right OKRs, you can encourage your salespeople to develop relationships with your customers and make sure they convert into long-term clients for your business.
In the article, we will answer these questions and give you the relevant Sales OKR examples.
Objective 1: Hit quarterly revenue of $3,000,000
Objective 2: Create and implement the new CRM product tour
Objective 3: Develop a partnership network to increase referral sales
Objective 4: Achieve record revenue and profitability
Objective 5: Achieve a Monthly Recurring Revenue (MRR) of $300k
Objective 6: Decrease sales lifecycle for the Starter package
Objective 7: Increase the upsell deals
Objective 8: Skyrocket the recurring revenue
Objective 9: Increase the quality of the sales approach
Objective 10: Hit company bookings target for Q3
Objective 11: Create an effective sales department
Objective 12: Drive the US sales growth
The short answer is NO.
If you define the compensation based on the OKR, you'll end up with understated targets, overstated accomplishments, and low collaboration. OKRs usually define the small area of focus for the sales team, not all the activities they perform.
What you should do, instead, is:
To define the bonus/compensation, better track separate KPIs. Otherwise, you risk deteriorating the whole OKR process.
If one team member can own all the metrics in the OKRs, you can also use individual OKRs (but it is generally not recommended).
Read more about how to set up compensation and performance reviews in this article.
Writing good, well structured, and effective OKRs is not easy. Use the examples above for inspiration and guidance for your own OKRs.
Here are more OKR examples for Product, Marketing, Engineering, HR/PO teams.
Need a simple and free tool for your team to track OKRs? Check a free OKR tool Plai.
Plai has 80+ templates of OKRs with metrics and you can add them to your cycle with just one click.
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