Effective company communication is the foundation stone of quality collaboration and building trust among employees, which all translates into improved employee satisfaction, and performance overall. Studies back this up too, and quality internal communication is directly correlated to better employee engagement.
But, it can be hard to understand how well you communicate on a company level, which is where communication effectiveness surveys (CES) can help.
This article will help you conduct communication effectiveness surveys, and also give you some example questions you can use. Also, we will give you some ideas that will help you take action based on the information you collect from your employees, and tell you how Plai can help speed up the entire process.
To help you build your survey, here are 10 questions you can include:
While the 10 questions from above can help and give you ideas, the most important thing is to think through the reasons behind conducting a survey, and what you want to do with it. Here are some tips:
Before you start coming up with questions, it's good to outline what you want to accomplish by asking in the first place. Here are some good survey objectives:
While you can execute an internal communications survey using something as simple as Google Forms, using a more advanced performance management and feedback collection tool such as Plai has many benefits:
Once you have established the goals and strategy, and selected the best tool to use, it's time to start creating internal communication survey questions:
The survey method and tool you choose will determine the best course of action for distributing the survey. It can be as simple as sharing a survey link via email, or the complete opposite – getting feedback from each employee in paper form.
Plai makes survey distribution incredibly simple, and it makes it much more likely for employees to take the survey, with automatic reminders.
After you have collected the results, it's time to make use of them:
If you choose Plai, you will see the detailed analysis of the surveys without having to do anything manually. Because the data will be available visually, it will be much simpler to draw the right conclusions without having to go through spreadsheets and extract data from each survey, which will not only save you time but allow you to make better decisions as you won't miss anything.
Unfortunately, as many as 68% of people say they have wasted time as a result of poor communication within a business. That number alone shows how much progress can be made if communication is even slightly improved. So let's give you some areas to focus on that will help you work on communication within your firm:
Analyzing survey results and especially noticing trends and patterns will help you identify communication gaps and challenges employees are facing in company communication. Addressing those first should be your priority – the results will show the next time you decide to take a communication survey.
Surveys themselves are a way to promote communication, but acting upon the results and making improvements is what matters. If you show employees that you have listened to their opinions and made changes, they will know that you are walking the walk and that transparency and communication isn't just a phrase in your company.
The company should not only identify problems and areas that could use work – providing ways how to handle issues is key. In this case, giving employees access to communication training and resources that can help them improve their communication skills will not only show them you care but give everyone tools and encourage them to work on their communication.
The whole idea of improving communication and transparency is to make everyone feel better in the workplace, whether by fully understanding their role and position, building trust, or sharing values, which will all have an impact on performance and overall workplace wellbeing.
Therefore, fostering a collaborative work environment will pay dividends in the long run, especially when it comes to improved employee satisfaction and reduced churn.
Plai can help you foster such an environment with sophisticated tools that will keep everyone on the same page through clear communication and regular feedback:
Here’s how a simple and short communications survey might look:
This is our quarterly communications survey. It is entirely anonymous, and we encourage you to leave your comments or suggestions at the end. It should not take longer than 20 minutes to complete. ✅
Communication effectiveness surveys are an incredibly valuable tools for accessing communication within your organization, and identifying any bottlenecks.
Try Plai now and you will immediately understand why modern tools with advanced survey analytics are a much better option than simply running surveys with simple forms, and trying to analyze results manually. With Plai, setting up and conducting employee surveys is straightforward, and you get advanced actionable data that will help you make real changes and improve your business throughout.
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